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NCH 2013 Year-End Topline Coupon Facts

NCH’s 2013 Year-End Topline Coupon Facts report shows that retailers’ and manufacturers’ diverse approaches to marketing with coupons came together to yield an overall increase in the distribution quantity and higher average values. But, they also produced overall shorter offer durations and an evolving coupon media mix being used to promote new and existing products. The net result was that many companies were able to expand their use of coupons while keeping their coupon redemption costs in check.

 

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Welcome to the NCH Resource Center

Whether you’re a retailer or manufacturer – if you’re new to couponing or a seasoned pro – the NCH Resource Center is the source you can trust for news and expertise about successfully managing coupon redemption. Best of all, registration is absolutely free!

Click here to register and gain access to the many helpful resources located throughout this site.

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The Loop

Valassis, NCH’s parent company, publishes The Loop, a blog that features thought leaders throughout the organization sharing insights into best practices for intelligent media delivery. The latest posting comes from Lisa Reynolds, Valassis Vice President, Brand Strategy and Campaign Solutions. On the heels of the recently released Valassis Shopper Marketing Report, Lisa discusses some of the key findings regarding two important consumer types -- millennials and Hispanics, as well as the importance of making data about those groups actionable to influence consumers and reach the influencers who have the buying power.

 

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