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NCH Annual Topline View: CPG Coupon Facts Report for Year-End 2014

Consumer savings rose to $3.6 billion in 2014, as consumer packaged goods (CPG) marketers increased the average coupon face value available to shoppers. Through a strategic combination of media mix, product segment changes, offer tactics and various forms of retailer support, marketers achieved a 1.8% decrease in redemption to stay within budgets.

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Welcome to the NCH Resource Center

Whether you’re a retailer or manufacturer – if you’re new to couponing or a seasoned pro – the NCH Resource Center is the source you can trust for news and expertise about successfully managing coupon redemption. Best of all, registration is absolutely free!

Click here to register and gain access to the many helpful resources located throughout this site.

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News About Coupons

Here’s where you can find latest headlines and updates that are most important to manufacturers and retailers issuing and redeeming cents-off coupons.

 

 

 

 

 

 

 

 

 

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