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2014 NCH Coupon Facts Report

NCH's 49th annual review of U.S. coupon distribution and redemption trends in the Consumer Packaged Goods (CPG) industry provides a comprehensive market picture, including data from the newest forms of paperless coupons. Our analysis of the key factors driving expanded use of coupons by marketers is included, as well as detailed measurements by market segments, product sectors and offer tactic trends for comparison to your own strategies and results.

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Welcome to the NCH Resource Center

Whether you’re a retailer or manufacturer – if you’re new to couponing or a seasoned pro – the NCH Resource Center is the source you can trust for news and expertise about successfully managing coupon redemption. Best of all, registration is absolutely free!

Click here to register and gain access to the many helpful resources located throughout this site.

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The Loop

Valassis, NCH’s parent company, publishes The Loop, a blog that features thought leaders throughout the organization sharing insights into best practices for intelligent media delivery. The latest post comes from John Ryan, Chief Executive Officer of the National Center for Missing & Exploited Children®. The National Center is celebrating its 30th Anniversary in 2014. Valassis has partnered with the organization National Center for since 1985 and today features the names and faces of missing children across its RedPlum® portfolio of products delivered to 9 out of 10 households in the mail, newspaper and online as part of its Have You Seen Me? program.

 

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